Privacy policy

PRIVACY POLICY

Last Updated: March 31, 2026

This Privacy Policy explains how Opus Dental Innovations (a brand of Opus Dental Lab, collectively “Opus,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you visit our website, interact with us online, or purchase our custom products.

1. PERSONAL INFORMATION WE COLLECT

We collect the following categories of personal information to provide our specialized services:

Identifiers: Name, email address, shipping/billing address, telephone number, and IP address.
Commercial & Financial Information: Records of products ordered, purchasing history, and secure payment information.
Internet Activity: Device type, browsing history on our Site, and interaction with our advertisements.
Audio & Video: Recordings of customer service calls or video coaching calls for dental impression guidance.

2. HOW WE USE YOUR INFORMATION

As a dental laboratory, we use your personal information for:

Fulfilling and manufacturing your custom veneer orders at our facility.
Providing direct customer support and expert impression coaching.
Sending order updates, marketing communications, and exclusive promotions.
Auditing the effectiveness of our advertisements and protecting the security of our Site.

3. DISCLOSURE TO THIRD PARTIES

We disclose your information only to essential service providers:

Payment Processors: To handle your transactions securely.
Shipping Partners: To deliver your impression kits and finished veneers.
Analytics: Partners like Microsoft Clarity and Google Analytics to improve your experience.
Legal Compliance: To comply with subpoenas or other legal government requests.

4. COOKIES AND TRACKING

We use cookies to improve security and personalize your experience. You can manage cookie preferences through your browser settings. We also use behavioral metrics (heatmaps and session replays) through Microsoft Clarity to optimize our lab's digital services.

5. DATA SECURITY & RETENTION

We implement high-standard security measures appropriate for a dental laboratory environment. We retain your personal information for as long as necessary to provide our Services, comply with medical/dental record regulations, and protect our legal rights.